Direct mail gets noticed, opened and read, our brains are We also use third-party cookies that help us analyze and understand how you use this website. Pick from thousands of templates of postcards and flyers, upload your own or let us design one for you. From campaign targeting and design to printing and delivery, we do it all. Explore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. You can then get them mailed through Canada Post and track them in real time. No problem. Hence, your mailing costs are reduced significantly. Some are local, others national, and all have the expertise to fully support your campaign goals. Create the greater loyalty that drives action. Canada Post does not accept payments in all forms. Try Smartmail Marketing. If you're new to Smartmail MarketingTM or direct mail, you'll benefit from the past experience and success our partners bring to the table. Find a Smartmail Marketing partner near you. You also have the option to opt-out of these cookies. Companies can achieve a lot of objectives through it and shorten the gap between them and their potential customers. Our Essential Guide to Direct Mail is here, Case Study: Golf Town Driving customer experience. Any physical item has a strong impact on people, especially on their emotional memory, and not forget the nostalgic effect created by items that arrive in the mail. Our neuromarketing research indicates that our brains are hardwired to pay attention to direct mail and take action, especially in the digital age. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. According to Canada Post, 88% of direct mail recipients take action. And best of all, work with a single provider for your complete campaign from start to finish. Letters, bills and statements remain an important part of our business. Access our accurate and up-to-date databases for your next direct mail campaign. Personalized mail is one of many options for smartmail marketing. If you have requested the mail forwarding service, your items shall be forwarded to the new address of the recipient free of charge, in case there has been an address change. Majorly, it means to be an expert in designing and producing mail items and directing clients towards conducting effective marketing campaigns in the proper way. Deliver a memorable message that captures the attention of your audience. You pay: $0.173/flyer x 500 (sample # of houses on a postal route) = $86.50. Our approved industry pros can help target, design, print and send your direct mail campaign. Try out our campaign calculator to see how much your next campaign could cost. Delivered to an average of 500 points of call, it reaches . Smartmail Marketing Campaigns PostNow.ca. 3 Proper mail preparation is important to making sure your mailing is processed and delivered efficiently. Postal Code Targeting allows marketers to reach all the addresses within a single postal code while suppressing existing contacts. They are experts in designing eye-catching mail items for you and getting them printed in bulk. Your mail pieces must be sent from Canada and delivered within Canada. Since you are targeting specific locations, Canada Post workers can deliver all your mail items speedily. Fall Omni, CPC 20-214. Whatever your campaign needs, our Canada Post Smartmail Marketing partners can help. Direct Mail Marketing. More than a space to deliver a message, media constitutes the primary consumer relationship you are leveraging. Businesses of all sizes can get help from our network of Canada Post Smartmail Marketing, If youve never used direct mail before, or youd like more information about how our Smartmail Marketing. Sign up and get all 3 issues per year for free. Find the right partner for your next campaign. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Why should I use you for our direct mail campaigns? The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Based on powerful research and case studies,Smartmail Marketing combines the 3 elements of Physicality, Data and Connectivity to amplify your marketing mix. To learn what this means for marketers, we talked with Bill Gunton, Vice-President Marketing and Commercial Products at Canada Post. We can help you launch a direct mail campaign using our system, you can target an entire neighbourhood efficiently and effectivly. Explore our cutting-edge research on the impact of direct mail and learn from real-world successful marketing campaigns and case studies. Apply geographic, demographic and lifestyle insights to select postal codes. When you prepare your Postal Code Targeting mailing according to our guidelines, youll get better marketing return on your acquisition investment. Get inspired with ideas and stories from the worlds most effective marketing campaigns. Canada Post Smartmail Marketing. You can also use several types of insights like shopping patterns, seasons, frequency, customer preferences, and more. You can view your mail whereabouts through the dashboard effortlessly. You can search for an expert partner in your area and get their assistance, or you can simply use PostGrids print and mail API and start conducting your direct mail campaigns right from your own system. Neighbourhood Mail is a great awareness and acquisition tool. From checkout to fulfillment, delivery and returns you can give your customers an ideal online shopping and receiving experience. Sign up and get all 3 issues per year for free. A direct mail campaign backed up by these elements is sure to produce exceptional results. Name your campaign and select type of campaign (neighbourhood mail). Use our checklist to build a direct mail campaign that meets your business goals. Choose from one of our 3 solutions to send direct mail to your customers. Take your campaign online with Snap Admail Plus and combine digital display ads with your direct mail campaign. Direct mail is more memorable and long-lasting than digital media. By maintaining a cleansed database, you can target only relevant audiences and reach out to them with hyper-personalized mail items. This request should be made at the earliest as it takes some time to put together a list that matches your count request and mailing criteria. Copyright 2023, PostGrid. GET BETTER MARKETING RESULTS - Developed and managed online marketing programs to help Canada Post optimize SEM, Email Marketing, Online Merchandising, SEO strategies in taking to market products and services. Launch an effective direct mail campaign from design to delivery in under 10 minutes. Understand your customers deeply by knowing the answers to questions like where they reside, what demographics do they fall in, what is their daily buying pattern, what their lifestyle looks like, and more. The information about each partner and its services has been provided by that partner, and Canada Post does not promise that it is accurate or complete. It can be described as an omnichannel marketing approach that combines neuroscience and ethnography to advertise relevantly. Personalized Mail is for you. directworx is an official Canada Post Expert Partner. Deepen connections with existing customers. for a chance to win prizes such as credits for Canada Post Parcel, Smartmail Marketing . Businesses of all sizes can get help from our network of Canada Post Smartmail MarketingTMpartners* and members of our Canada Post Solutions for Small BusinessTM program may be eligible to save up to 15% on postage rates. How Much is Direct Mail Marketing? It is the best way to establish one-to-one relationships with your prospects and communicate your marketing message in a highly personalized way. PostGrids direct mail automation solutions allow you to conduct SmartMail Marketing swiftly, conveniently, and effectively. Preparing your mailing into bundles for processing. . If you're looking to learn more about Canada Post Smartmail, check out this article. The information about each partner and its . SmartMail Marketing combines the above three elements to analyze customer behaviour, collect data, and use it productively. The basic and most important idea behind SmartMail Marketing is to use direct mails physicality and tangible nature. Household income, family composition, gender, age, education, and building type are some of the factors that help identify and target postal codes. We have used One To One Mailing to do some direct mail marketing in Alberta and British Columbia, They are fast efficient and do their best to find cost-effective ways to help your business! The weight range is between 0.07 oz to 1.76 oz. . Reach new customers and keep current ones . It is an ideal form of addressed mail sent to drive conversions, attract new prospects, launch new products, raise funds for several purposes, create loyalty programs, announce events, and more. Let our Smartmail Marketing partners take care of all the details for you design, targeting, printing, mail preparation and more. - Merchandise and maintain showrooms each season including receiving of samples, assisting in editing of line, and creating breakdown of goods in the line. As a Canada Post Smartmail Marketing Expert Partner, Lithocolor has the expertise to help clients reach customers. 10159 Nordel Court Delta BC V4G 1J8: 1.604.951.6855: info@idrs.com: LinkedIn: HOURS OF OPERATION. But opting out of some of these cookies may affect your browsing experience. Business Development Manager, Smartmail Marketing. Were the no. Work with a Canada Post Smartmail Marketing Partner We have over 250 partners across Canada that can manage your campaign for you from start to finish - without breaking the bank. Elsewise, you can mail to only all houses, farms, apartments, businesses, or a combination of these, on the concerned route. SmartMail Marketing is a service started by Canada Post to help businesses advertise themselves in a cost-effective, better, and smart way. Enthusiastic and savvy sales professional experienced in e-commerce, print, digital, social media, sampling, and direct marketing. Data. Share the cost of sending direct mail with other businesses via shared mail. As we know, direct mail marketing is one of the best forms of marketing, and doing it right can give great results. (All required template changes are included in fees, custom artwork starts at $295). Harness the power of one-on-one conversations with your customers. From checkout to fulfillment, delivery and returns you can give your customers an ideal online shopping and receiving experience. In this step, you need to get your mail items enveloped or packed according to the Canada Post guidelines and get them ready for deposit. This cookie is set by GDPR Cookie Consent plugin. We are your single-point solution for approved print & mail services. Talk with a specialist about getting started with PostGrid. Data targeting identifies the postal codes that match the profile of your ideal prospects. Each postal code contains an average of 20 addresses. Items that require physical engagement get way more attention than emails or any other form of digital advertising. Canada Post allows you to improve your generational understanding and advertise accordingly. Access advanced targeting tools, and proven campaign designs. Fall Omni, CPC 20-214. Consumers expect relevant and timely communications, and marketers have more tools and more data than ever before. Leverage postal code data to reach prospects who share the attributes of your best customers. Reach new customers, and build loyalty with existing ones, by adding direct mail to your small business marketing strategy. SmartMail Marketing combines physicality with the other two elements to help companies conduct highly productive direct mail marketing campaigns. Working with a Canada Post Smartmail Marketing partner gives you access to the kind of expertise and experience that's usually reserved for larger businesses. CREATE A FREE ACCOUNT & YOU COULD WIN A $1,000 DIRECT MAIL CAMPAIGN. Canada Post Smartmail Marketing . Get results-driven solutions at a national, regional and local level. Ideal for acquisition campaigns. The power of direct mail Your essential how-to guide, Your small business guide to developing an integrated marketing campaign, Mastering Retention: How to keep customers coming back. Benefit from our expertise navigating the Canadian postal system and marketplace, designing effective mail pieces, and managing the printing and the mailing . After designing your mail items, you can get them printed in high resolution on high-quality paper that is eye-catching and appealing to your target audience. See campaign options Audience insights and solutions Access our accurate and up-to-date databases for your next direct mail campaign. Direct mail solutions. For the first time, you can identify and reach postal codes that match the profile of your ideal prospects. We have over 250 partners across Canada that can manage your campaign for you from start to finish - without breaking the bank. Direct mail performs better when used with digital marketing and vice versa. Prices are exclusive of taxes and subject to change without notice. Physicality. Canada Post SmartMail Marketing makes direct mail easy for marketers in the following ways: Want to conduct a direct mail marketing campaign for your brand but run short of mailing lists? Heres why. * Find out how Personalized Mail can help you acquire new customers, deepen connections with existing ones and build customer loyalty. What is the minimum number of pieces I can send with PostNow? *Direct Marketing Association (DMA) **Canada Post/Phase5. The thickness should be a minimum of 0.007 (0.18 mm) and a maximum of 0.2 (5 mm). OFFICE: SHIPPING & RECEIVING: Our easy-to-use online tool with on-call help allows you to design a direct mail campaign in minutes: We have over 250 partners across Canada that can manage your campaign for you from start to finish without breaking the bank. How to prepare Neighbourhood Mail mailings. You can now rent name and address data through Nekst Direct. Our approved industry pros can help target, design, print and send your direct mail campaign. A SmartMail Marketing Partner can help you print and mail thousands of mail pieces under a single campaign. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Or I could say something like people over 40 and an income of 80k+ and its done, the more I learn about one to one mailing the more I need them. Oh, and our prices are awesome! Adhering to mail specifications. Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. Find your ideal audience in seconds with Canadas 1st online audience builder. Suppress existing customers and target Canadians who have similar traits to your best customers. Upload your own targeting data or select a previously used audience. These cookies will be stored in your browser only with your consent. 1 For your mailing to be eligible, make sure your items follow our weight and size guidelines. Get your message into the hands of Canadians by adding direct mail into your marketing mix. CREATE A FREE ACCOUNT & YOU COULD WIN A $1,000 DIRECT MAIL CAMPAIGN. Terms and conditions apply. Canada Post will have no liability or responsibility whatsoever. Integrated marketing campaigns, including direct mail, are more likely to have better brand recall rates and emotional engagements. In the case of neighbourhood mail, the minimum size should be at least 10.85 square inches with a thickness of 0.007 (0.18 mm). Maximize acquisition dollars by only targeting new audiences while suppressing existing customers. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail. Smartmail Marketing Expert Partners As a Canada Post Smartmail Marketing Expert Partner, we work with businesses to effectively manage and optimize their direct mail campaigns from beginning to endincluding their strategy, design, printing and delivery to Canada Post. No hoops to jump through. Canada Post strives to delight its customers. Canada Post also helps you filter lists and remove your already existing customers so that you can use all your direct mail items only for customer acquisitions or fresh conversions. I never really knew a place like this existed, I could email a list and what I want to send and its done. Creating your order using our online shipping tools. Find out how much you can save using our machineable mail sizes. Solo mail is a standalone direct mail piece that is great for businesses looking to send a focused message to targeted demographics, areas or building types. Create and deliver any type of direct mail campaign with the help of our insightful data, professional design team and full print capabilities (digital, offset and web). Additionally, it has the power to convince people to complete the CTA. It is mandatory to meet the minimum volume requirements that need you to cover every address in a particular route. It makes people feel special and can communicate offers in a better way than email marketing or other digital marketing firms. Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns. Why should I use you for our direct mail campaigns? You can target all your prospects in a particular zone, neighbourhood, FSA (forward sortation area), and so on. Layer Canada Post geographic, demographic and lifestyle insights onto your postal code data to optimize your reach. Smartmail Marketing Partners are third-party businesses that are wholly independent of Canada Post. Being able to leverage direct mail's physical power in combination with data intelligence will inspire stronger engagement and incite action, putting your brand in your customer's hand. SmartMail Marketing is an intelligent way to conduct direct mail campaigns. There are different types of deposit locations for depositing different types of mail. The best value in Canada. Sign up and get all 3 issues per year for free. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail. If the items require special handling, the minimum volume goes up to 1,000 items. Customization is included in the campaign cost too! The cookies is used to store the user consent for the cookies in the category "Necessary". Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. Canada Post Smartmail Marketing TM is our approach to direct mail that combines 3 powerful elements: physicality, data and connectivity. You can send as few as 150 pieces for any available direct mail campaign in PostNow. More than half of all consumers are converted to customers after receiving direct mail. Tap into real-time measurements for your marketing. Moreover, it focuses on the needs and wants of consumers and helps companies reach out to them with solutions. PostNow gives you control over your direct mail campaigns with online tools to help you plan, order, proof & measure results. Have one of our partners help you launch a direct mail campaign or use our online tools to develop one from start to finish yourself. Click yes to clean your data, then select your data retention, Select Generate Campaign & Checkout or Save Progress & Complete Later. Reach potential customers in Canada from coast to coast. These creative templates fit Canada Post's standard Canada Post Neighbourhood Mail and machineable Canada Post Personalized Mail product specifications and provide layout and design inspiration. Your delivery time starts on the first business day after you drop off your items before 4 p.m. Get in-depth marketing analysis from leading industry experts and explore successful direct mail case studies to connect with customers. Get your brand into every home, apartment and business in specific neighbourhoods or regions, Use postal code data to find new customers that share the same qualities as your best customers, Make your customers feel valued with a personalized direct mail piece theyre more likely to open, Grow your customer base by targeting only new audiences, suppressing existing ones, Connect one-on-one with customers; We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Creating campaigns with multiple touchpoints and longevity is always better than conducting standalone campaigns. The information about each partner and its services has been provided by that partner, and Canada Post does not promise that it is accurate or complete. Our mail outs generate a measurablerevenue increase for our business. I am excited to introduce you to Canada Post Smartmail Marketing - the Science of Activation. Select the date you'd like your campaign delivered to Canada Post. It uses data about how customers think, react, behaves, and feel. Discover how we've evolved our delivery methods, Parcels business and Smartmail Marketing services to serve our customers better. Use direct mail marketing to help introduce your company to new customers, drive customer engagement and elicit a better response for every dollar of your budget. How to build a Neighbourhood Mail campaign? If you choose to complete later you will receive a link good for 30, There must be intent behind your campaign to promote a product, service, program, or event, Mail piece requires a 2"x4" area for addressing and indicia purposes, The indicia can be customized but must be placed above and to the right of addressing. Canada Post Smartmail Marketing promises a more intelligent approach to direct mail. Personalized Mail Campaigns How to create an order and drop off a Machineable Mail mailing, How to create an order and drop off a Postal Code Targeting mailing. The numbers speak for themselves. It is also an affordable and easy way to connect with a targeted audience through direct mail. Hence, check these things with your expert partner well in advance. Benefit from our partnerships with Google, Meta, Apple and WIX. Smartmail Marketing is a more intelligent approach to direct mail. Select the date you'd like your campaign delivered to Canada Post. You can search for a deposit location in your area to deposit your mail. Companies should clearly define their prospect profile and save money by mailing relevant items to relevant people only. Membership is free with no hidden costs. One To One Mailing is Canada Post's top choice for small business direct mail campaigns across Canada. Effective January 1, 2020, Canada Post is introducing new flat rate pricing for Smartmail Marketing audience lists; Direct Marketing and Transaction Mail price and service changes effective January 13, 2020 and recent service enhancements I execute strategic plans while establishing collaborative . Neighbourhood Mail is for you. Director, Smartmail Marketing Data Solutions Canada Post / Postes Canada Dec 2016 - Sep 2022 5 years 10 months. The minimum volume requirements are the same as that of Personalized Mail, After the campaign, you can avail yourself of a summary report that outlines the total number of addresses and postal codes covered, To qualify for SmartMail Marketing postal code targeting, all mail items should have unique 2D barcodes on them and be paid for and deposited in Canada for delivery to Canadian addresses only, Consumers have the choice to opt in or opt out of receiving direct mail. Share your success story! Is this what you need? Adding a logo or personalized marketing messages increases your response rates. Personalized Mail allows you to send direct mail only to the most relevant audience, wherein your chances of conversion are the highest. You can create Personalized Direct Mail campaigns as small as 100 pieces all the way up to 50,000 online. Harness the full power of direct mail with the help of your dedicated account manager. Smartmail Marketing and Commercial Mail Services Overview of Changes posted October 28, 2021. Sign up and get all 3 issues per year for free. There are three ways you can go about with SmartMail Marketing. Do you send more than 100,000 direct mail pieces (like flyers, samples or postcards) annually? How the pricing works well tell you how to create machineable mail to keep costs low. Please share this information with your colleagues who prepare mailings or work directly with . As discussed above, Personalized Mail is used for targeting specific people or addresses. No partner has the authority to make any representations or promises on behalf of Canada Post. Marketers no longer have to worry about building and maintaining mailing lists, as Canada Post can help you with that. Try out our campaign calculator to see how much your next campaign could cost. Learn how to optimize consumer attention, emotional engagement and brand recall. We call it Transaction Mail, and it generated 40% of the Canada Post segment's operating revenue in 2019 - or $2.7 billion in revenue. Select Campaign Builder located under the SmartMail tab in the main menu. This makes it the ideal solution for customer acquisition. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. SmartMail Marketing is similar to direct mail services provided by different solution providers; the only difference is that the main provider here is Canada Post itself. Target effectively by neighbourhood. See: Smartmail Marketing Campaigns PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer. Explore affordable solutions to start mailing today. I highly recommend them for your company. Get anything from postcards to flyers into the mailboxes of Canadians within a specific neighbourhood, region or the entire country with Canada Post Neighbourhood MailTM. Canada Post SmartMail Marketing partners are experts in this field and can assist companies in everything from designing to producing mail pieces. New Postal Code Targeting, only from Canada Post Watch on Four key benefits for your business with Postal Code Targeting Expand into new markets 74% of Canadian customers always or at least sometimes notice direct mail advertisements. It is your sole responsibility to verify the information provided by the partner and to ensure its services meet your requirements. Be it Personalized Mail or Neighbourhood Mail, SmartMail Marketing is much more cost-effective than planning and conducting a campaign in-house. *Direct Marketing Association (DMA) **Canada Post/Phase5. SmartMail Marketing can help you make the best use of this impactful offline marketing channel. Get our best tips to help your small business increase brand awareness. . * The organizations listed as Smartmail Marketing partners are independent third parties. Question: For those who haven't heard of it until now, what is Smartmail Marketing? . *Direct Marketing Association (DMA) **Canada Post/Phase5. The marketing channel used to communicate with an audience influences customer engagement greatly. The maximum weight allowed is 500 g. In order to plan and conduct a direct mail campaign efficiently, marketers should be aware of the complete process. Standard size and weight measurements to help you design your mailing. Work with a Canada Post Smartmail Marketing Partner. Launch a campaign Get into the mailboxes of Canadians most likely to respond PostGrids automated direct mail API can be integrated into your marketing software, from where you can start designing, printing, mailing, tracking, and more. Layer social media and Google display ads. Personalized mail is one of many options for smartmail marketing. This website uses cookies to improve your experience while you navigate through the website. It can be described as an omnichannel marketing approach that combines neuroscience and ethnography to advertise relevantly. Businesses of all sizes can get help from our network of Canada Post Smartmail Marketing TM partners*. Neighbourhood Mail is a great awareness and acquisition tool. You can use this option only if the return address is Canadian, you have not availed of the mail forwarding service, the return postage is paid, and you have availed of the return to sender option. Speak to a single individual.